ESTABLISHED IN SWEDEN SINCE 1867

Welcome to Jacson - a brand that has been a part of the Swedish equestrian world since 1867!

With the latest rebranding of the brand in 2022, we are now expanding internationally to spread our passion for horses and riding to more riders across Europe. As a brand that has existed since 1867, we are incredibly proud of our history and our longstanding commitment to the equestrian world. Our longevity is evidence of our commitment to quality, our passion for equestrian life, and our ability to adapt to changes. We use our age as a strength and believe that our experience and knowledge of the industry sets us apart from other equestrian brands. We have seen trends come and go, but we have always adhered to our core values of quality, craftsmanship, and a deep love for horses. We are here to stay, and we are committed to continuing to provide our customers with the best possible products and services for many years to come. We believe that our heritage and experience give us a unique perspective on the equestrian world, and we look forward to continuing to be a part of it for many more years to come.

The team

Our team consists of a category manager, purchasers, e-commerce manager, marketing manager, and social media and influencer marketing specialist. We also have an in-house designer who realizes our product visions. Together, we strive to offer products that can withstand the demands of the stable. At Jacson, we are deeply passionate about equestrian life and dedicated to providing riders and their horses with the best products available. We are excited to continue growing and evolving and look forward to bringing our unique perspective on the equestrian world to riders around the world.

From idea to product

From the initial design sketches to the finished product on the shelf, we are involved in every step. This means that we have full control over the quality of our products and can ensure that they meet our standards. We also place great importance on maintaining strong relationships with our suppliers. Every year, we visit our suppliers to ensure that they adhere to our strict ethical and environmental standards. This includes ensuring that the materials they use are sustainable and of the highest quality, and that their production processes are ethical and fair. By owning the entire process from start to finish and maintaining strong relationships with our suppliers, we can guarantee that our products are of high quality and produced in an ethical and sustainable manner.

WE ♥ OUR CUSTOMERS

Our customers are the heart of everything we do here at Jacson. We are dedicated to providing the best possible experience for our customers, and we believe that listening to their needs and feedback is crucial to achieving this. We always strive to improve our products and services, and we are constantly looking for new ways to meet the needs and demands of our customers. Whether it's introducing new products, improving our existing product range, or simply offering better customer service, we are committed to doing everything we can to ensure that our customers are satisfied. Of course, we know that things can sometimes go wrong, and when they do, we are here to help. We take all customer feedback seriously, and we are always happy to hear from our customers, whether it's giving praise, feedback, or lodging a complaint. We believe that by listening to our customers and responding to their needs, we can continue to grow and improve as a brand, and we look forward to serving our customers for many years to come.

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